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5th Avenue, New York - United States




+10 724 1234 567

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Business info

Hong Kong

Room H, 10/F, New Hennessy Tower, 263 Hennessy Road, Wanchai, Hong Kong

+852 6066 6343


907, Building 10A, Shenzhen Bay Science and Technology Ecological Park, Nanshan District, Shenzhen, Guangdong, China

+86 0755 8662 1995



Suite 1603, R & F Goodrich Building, Hua Qiang Road, Zhujiang New Town, Tianhe District, Guangzhou, China



Room B19, 2F, TPV Technology Building, 668 Shenchang Road, Minhang District, Shanghai, China

+86 021 6976 0722




About us

Our diverse team of experts has experience in bringing greater success to our clients not just in China, but around the world. Our professional team has delivered solutions to citizens from over 60 nationalities in more than 15 different countries. Over the years we have established a reputation for engaging our clients’ employees and leaders with active and dynamic in-person events, as well as offline technology reaching across, e-mail, social media, and e-based idea management platforms. Participants in our programs report being inspired and having some of the highest levels of engagement.

Our history

Founded in Hong Kong in 2009, Sino Associates began working with our founders’ clients from Fortune 100 companies to deliver their global success. At that time global companies in China and across Asia realized that their best teams would not stay local but instead need to operate at a global level. At the same time, working practices were changing and employees in China and around Asia were looking to be engaged and inspired by their work as they planned to stay longer and longer in one job. We have evolved over the years from a company primarily building leaders and benchmarking engagement to also embracing the high technology environment of Shenzhen and offering creative online and mobile tools to aid team facilitation and idea management.

Our Team

John DorrisChief Cultural Officer

Prof Laurie UnderwoodSenior International Advisor, Senior Professor at IESEG School of Management, Paris

Willbe ZengOrganizational Effectiveness Consultant

Ben Massen Senior Intercultural Consultant

Neil MillnerProject Management Consultant

Roger GreenawayFacilitation Field Expert

Henry ChamberlainEngagement Field Expert

Erik BarnesSenior Consultant

What our clients say

The results of our workshops? We raised our employees’ dedication and satisfaction, which increased the company’s overall performance and reputation: we are slated to save more than $1 million dollars annually while simultaneously providing much improved, state-of-the-art services to customers.

Pierre Di Pol, Former General Manager Imhua Special Metals an ArcelorMittal Company.