Objectives:

Are you, your team, and your company "Crisis Ready"?

If photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?

Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?

Join our Senior Consultant, Erik Barnes, for this highly interactive, full-day training.

overseas counterparts, this event empowers businesses to thrive in an increasingly challenging global marketplace.

Key learning points:

• How to react to a crisis situation at work: a) in the first 15 minutes, b) first 2 hours, c) first day, d) until resolution – to effectively manage internal and external communication.

  
  

• How to assess the effectiveness of your company's Crisis Communications Plan: Is it up-to-date, realistic, and feasible given today's highly digitized work environment? Is the social media policy clear, easy to follow, and fully understood by employees? Do employees know when and when not to post information about a crisis on WeChat? Do all employees know when and how to respond to media?

• How to leverage the media and social media influencers: Receive tried-and-tested advice on how companies can best contain the damage caused by negative postings and reports.

  
  

• Spokesman training: In an actual crisis, any company representative may need to act as designated spokesman (reporters won't wait for the spokesman to arrive). Participants learn detailed do's and don'ts for representing their company to the media.

  
  

• Video-taped crisis statements: Learn professional tricks and tips for successfully delivering live statements on TV and during under high pressure press briefings.

  
  

• Managing a press conference: How to maintain control and protect the company's image during an aggressive crisis briefing to media.

Target group:

This training is ideal for anyone tasked with protecting the public image of their company. Participants may include: Corporate Spokespersons, Communications Directors, Health & Safety Managers, or other executives or managers responsible for crisis management, crisis communications, or company brand image.

Date and Time:

Date: Friday, December 8, 2023

Time: 09:00 - 17:00

Venue: 

AmCham Shanghai Conference Center (Xintiandi) 27F, 

Infinitus Tower No.168 Hubin Road, Huangpu District

Shanghai, China

Event Language: English

Agenda:

08:45  Registration & Networking

09:00  Morning Session

10:30  Morning Session Coffee Break

10:45  Morning Session

12:00  Lunch

13:00  Afternoon Session

15:30  Afternoon Session Coffee Break

15:45  Afternoon Session

17:00  Session Ends

Fee:

Standard Price: 4,200 RMB /seat (including course materials, refreshments and lunch) 

2 people or above: 3,800 RMB/seat (including course materials, refreshments and lunch) 

Inquiries and Registration:

Cara Xu - Account Manager

Phone: (86) 021 2250 2078

Email: cara.xu@sino-associates.com

Trainer Info:

Erik Barnes

After finishing his MBA in 2003 Erik Barnes found his passion in all aspects of people development. As a consultant he worked with assessment, coaching and training clients in a variety of Fortune 500 clients. Starting in 2006 Erik joined Microsoft’s Sales Readiness team where for eight years helped develop and deliver training for sales and marketing staff in the Greater China Region. During this time, he delivered a variety of in-class and virtual trainings for teams in the region and around the world.

Following this Erik was once again involved in the people development consulting during which he designed and delivered courses for clients in industries as diverse as FMCG, automotive, IT and financial services. Erik has taught workshops in Europe, the US as well as around Asia.

Erik’s most recent return to the corporate world was a senior manager at a Big Four firm. For three years Erik helped to design and deliver content as a faculty for the PwC You Plus program. He did this for both B2C and B2B corporate clients. As he was there from the beginning, Erik was involved in many aspects of the marketing and content development as it transformed into a trend setting program.

Erik delivers in English, Chinese or bilingual as to client’s needs. His training delivery style is active, engaging and professional.